Privacy policy
We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, contact us, or use our services.
1. Who We Are
We are Allen Heritage Ltd (“we”, “us”, “our”).
We act as:
- Estate agents
- Letting agents
- Commercial property agents
- Property managers
If you have any questions about this policy or how we use your data, you can contact us using the details on our website.
2. What Personal Data We Collect
We may collect and process the following information:
Information you give us directly
- Name
- Email address
- Telephone number
- Property address
- Details provided in enquiry, valuation, or contact forms
- Information provided when registering for newsletters or marketing updates
Information we collect automatically
- IP address
- Browser type and version
- Pages visited and time spent on our website
- Device and operating system information
This information is collected using cookies and analytics tools such as Google Analytics.
3. How We Use Your Data
We use your personal data to:
- Respond to enquiries and valuation requests
- Provide estate agency, lettings, commercial, and property management services
- Communicate with you about properties or services you have requested
- Send marketing communications where you have opted in
- Improve our website, services, and user experience
- Meet legal, regulatory, and professional obligations
4. Lawful Basis for Processing
Under UK GDPR, we process your data under the following lawful bases:
- Contract – where data is needed to provide services you request
- Legitimate interest – to run and improve our business, communicate with clients, and market relevant services
- Consent – for marketing emails and newsletter sign-ups
- Legal obligation – where required by law or regulation
You can withdraw consent at any time.
5. Marketing Communications
We may send marketing emails about our services, properties, or market updates where:
- You have opted in, or
- We have a legitimate interest and you are an existing client
You can unsubscribe at any time using the link in our emails or by contacting us directly.
6. Cookies and Analytics
Our website uses cookies to:
- Ensure the site works properly
- Analyse website traffic and performance
- Improve user experience
We use Google Analytics to collect anonymous usage data. This does not identify you personally.
You can control cookies through your browser settings and cookie preferences.
7. Third-Party Services
We may share your data with trusted third parties where necessary, including:
- CRM systems (e.g. Street)
- Email providers (e.g. Outlook)
- Accounting software (e.g. Xero)
- Website hosting and form providers
- Professional advisers and contractors
All third parties are required to handle your data securely and lawfully.
We never sell your personal data.
8. Data Retention
We retain personal data only for as long as necessary:
- To provide services
- To comply with legal and regulatory requirements
- For legitimate business purposes
When data is no longer required, it is securely deleted or anonymised.
9. How We Protect Your Data
We take appropriate technical and organisational measures to protect your data,
including:
- Secure systems and access controls
- Staff training and confidentiality obligations
- Reputable software and service providers
10. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
You can exercise your rights by contacting us.
11. External Links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.